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Brand Commitments:
95% Natural and Above
Sodium Lauryl Sulfate Free
Sodium Laureth Sulfate Free
Paraben Free
Phthalate Free
Mineral Oil, Petrolatum Free
Dye Free
Propylene Glycol Free
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Product Sell Sheets
Natural Ingredients
For 140 years, Watkins Incorporated has been America’s pioneer in natural living, utilizing the finest natural ingredients in our products. To this day, Watkins adheres strictly to the same quality standards set forth by company founder, J.R. Watkins. Through our natural personal care, Watkins continues to provide products that are good for the earth, good for others and good for you. Wholesome and refreshing - Watkins is never doctored up like some big city factory products.
Watkins has seen great success and growth with the existing J.R. Watkins Apothecary line of natural-based personal care. We continue to evolve our brand based on our consumers needs and corporate goals for environmentally friendly and sustainable products. New in 2008, Watkins launches J.R. Watkins Natural Apothecary a complete line of head to toe personal care including lotions, body creams, body oils, lip care and travel kits.
We are dedicated to providing personal care that is truly natural. Our formulas are 95% natural and above, with many at 99% natural and higher. Using renewable, plentiful ingredients from mother earth, we offer a luxurious line of personal care for every day use, free of synthetic or irritating chemicals. And as always, our products are never tested on animals.
To continue providing options to meet consumer demand for more natural, clean, healthy products, our goal is to take our current knowledge and history of natural to an even higher level.
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Personal Care